The Brand
The Story Behind River Pier
From the Elk River to your bathroom sink.
Hi, I’m Mark Miles — founder of River Pier. The idea for this brand came to me while doing something simple: applying face lotion.
I realized that water — something we take for granted — is in everything. Not just in what we drink, but in every product we use. That moment changed how I saw skincare, and it deepened my respect for the source: our rivers.
Born on the Pier. Inspired by the River.
I live on the Elk River in North Alabama. One day, standing on the pier behind my house, I looked across the water and knew this river needed a voice — and I wanted to be part of protecting it.
That’s when Riv
er Pier was born:
A men’s skincare brand that’s clean, effective, and built with a mission — to hydrate your skin and help protect our rivers.
Why It Matters
Only 2.5% of the world’s water is freshwater. And rivers, though they cover less than 1% of Earth, support over 80% of all life.
Rivers are the veins of our planet. They deserve protection. That’s why a portion of every River Pier purchase goes directly to supporting river conservation efforts — starting with the Alabama Rivers Alliance.
Shop With Purpose
When you use River Pier, you’re doing more than taking care of your skin — you’re helping restore and protect the waterways that make life possible.
Every bottle gives back. Every drop makes a difference.
🔗 Visit Alabama Rivers Alliance
What’s Next?
This is just the beginning. River Pier will grow to include more products made for men who live life outdoors — from rugged moisturizers to adventure-ready gear. All with the same promise: clean formulas, clean water, and a cleaner planet.